If you’re reading this, you probably love social media. Maybe you connect with people on LinkedIn, maybe you upload photos to Facebook, follow celebrities on Twitter or catch up on news through popular blogs – regardless of which social media platform you’re using, chances are you’re using at least one; and using it lot.
Us Aussies just love social media. We’ve joined Facebook in the masses; trust product recommendations we read on blogs; and love having a whinge about customer service on forums. What does this mean for your business or employer?
Most companies have started using social media in some way – be it sales, marketing, public relations, human resources or market research. The presentation below is for the companies who are still getting up to speed with social media and what it could mean for their business. It should help you understand how big social media is in Australia and bring the opportunity to life by sharing a couple of case studies for how your organisation could kick off social media activity. I presented it today to a B2B organisation involved in sustainable energy. They have started some social media profiles but are keen to know what they should be doing next.
Where is your company on the spectrum of social media understanding? Have you thought about what it can do for your business?