How do the deals work?
When a Facebook user checks into a location, nearby Facebook Places with deals will show up with a yellow icon. Consumers will just need the Facebook app (on iPhone and Android) or touch.facebook.com (on HTML-5 enabled smartphones) to see the options.
How can your brand use Facebook Deals?
Deals are designed to let Facebook leverage the word-of-mouth marketing that is already happening on the social network. You could create deals to increase brand advocacy, generate sales or reward loyalty.
Facebook is only selectively rolling Deals out at the moment so stay tuned here to find out when and how you can use this service.
Have you seen the yellow icon appear when you check-in yet? What do you think of Facebook’s new feature?