My team at work and I have been creating Pinterest accounts for some of our clients so they can capitalise on the popularity of this emerging new social media platform and creatively engage with their customers. Stay tuned for more details when the Pinterest accounts officially launch!
In our discussions about Pinterest, we’ve noticed a lot of people actually call the platform “Pin Interest” instead of “Pinterest”. This got us thinking about how many people globally might be making this mistake so we used the Google AdWords tool to find out!
You can see in the screen grab that 450,000 people each month are searching for “pin interest” whilst almost 7.5million people are using the correct term to find the social network.
Luckily for Pinterest, they rank 1st in the organic search results for “pin interest” so anyone who is unsure of the brand name will still find them via Google search.
Luckily for Pinterest, they rank 1st in the organic search results for “pin interest” so anyone who is unsure of the brand name will still find them via Google search.
What can we learn from this?
People don’t know your brand as well as you do so ask yourself:
- Do you know how people are talking about you and searching for you?
- Are you optimising search and social activity for brand keywords as well as potential misspellings?
- If you are already optimising search and social in this way, how has the optimisation influenced site traffic and conversion results?
This post originally appeared on Switched on Media’s blog.