Would you like to learn more about the power and speed of social media?
Unfortunately for Qantas, you can learn this right now, by checking out the Twitter hashtag: #QantasLuxury.
This morning Qantas tried to launch a Twitter competition asking their followers, ‘What is your dream luxury inflight experience?” and using the #QantasLuxury hashtag. But the timing of this campaign was all wrong: it comes as the brand is experiencing significant reputation management issues related to industrial action that caused the airline to temporarily shut down. This action left thousands of employees confused, thousands of passengers stranded and dissatisfied, and forced the government to become involved.
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