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What’s stopping corporate sustainability?

Photo courtesy of The Guardian

Sustainability is all the rage, and for good reason. It can reduce a company’s operating costs, increase efficiency, improve reputation and, most importantly, ensure a company is a responsible corporate citizen.

If the benefits are clear, what’s stopping more companies from adopting sustainability?

For Unilever, the main factors hindering their drive to be more sustainable are:

  1. Supply of sustainable products / materials is finite: Unilever can not source sustainable products and materials fast enough Read more »
Posted: June 25th, 2014
Categories: Sustainability
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Comments: No Comments.

Will your photo go viral?

Could a girl in a pink mini-skirt be the most popular photo ever?


Yes, according to research by MIT.

They’ve analysed 2.3 million images from Flickr and have found these insights:

  • Popular photos: people (read: hot girls), miniskirts and bikinis (read: worn on hot girls), revolvers(?!), perfume, cheetahs (of course), giant pandas, and bright colours (again, worn by hot colours) with lots of relevant hashtags
  • Not so popular photos: spatula, plungers, laptop, golf cart, space heaters…

Well, the reassuring fact is that people aren’t superficial.

If you don’t have photos of a hot girl in a miniskirt, you could always borrow pics from the ‘gorgeous’ (self-described) Kurt Coleman.

The exciting part is the scientists have used this research to come up with a tool that helps you predict whether your photo will be a popular one:

Enjoy snowballing your pics! And HT to Melissa Rosenthal for discovering the research!

Posted: April 25th, 2014
Categories: Uncategorized
Comments: No Comments.

How did US Airways publish a pornographic tweet?

It’s been a rough time for airlines lately.

Airlines haven’t had a good run lately

Qantas isn’t making money.
Malaysia Airlines… well, we all know about that one.

And the latest to be hurt is US Airways who have (accidentally?) posted a pornographic tweet.

How are US Airways handling the social media crisis? Read more »

Posted: April 15th, 2014
Categories: social media
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Comments: 2 Comments.

Half of content marketers plan to increase spending

49% of Australian content marketers plan to increase their spending over the next 12 months, according to the Content Marketing Institute (CMI) and Association for Data-driven Marketing and Advertising (ADMA)*. What a mouthful!

Read more »

Posted: March 14th, 2013
Categories: Digital
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Comments: No Comments.

Digital trend predictions 2013

How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?

In January Thomas Crampton and I ran a webinar with our Social@Ogilvy APAC trend predictions for 2013.  The webinar was  designed to help you understand your customers better, know where and how to target them effectively, and ensure your marketing is more Old Spice than MySpace.

Below is the Slideshare … the slides were accompanied by an explanation so feel free to leave questions in the comments if you want more info on what was actually said about certain slides. Unfortunately we had technical difficulties so couldn’t record the session but I remember most of it! ;)

Five Trend Predictions for 2013 from Social@Ogilvy
Posted: February 28th, 2013
Categories: Digital
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Comments: No Comments.

Agencies should not hire social media specialists

Does your agency have a social media specialist on the team?

What do they do exactly? Community management, social listening, content creation, socialCRM, creative campaigns, influencer management, social business, social advertising, viral videos(!), on-site social media, social search, offline-online integration, mobile-social, social strategy, blogger relations, and social media reporting?

If it’s anything like the agencies I’m familiar with, they do a bit of everything. That’s a hefty job description!

Could one person really be an expert in all this?

Read more »

Posted: February 26th, 2013
Categories: Digital
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Comments: 2 Comments.

Trends in Australian digital

Courtesy of Anatoliy Bakal, Pinterest

I’ve recently left Switched on Media, my (second) home for the last three years. The change comes because I’ve relocated to Hong Kong, ready to embark on a new adventure!

It’s a bitter-sweet time as I say goodbye to a talented team of search & social marketers at Switched on Media. Particular shout-outs to Andy Jamieson, Scot Ennis, Dan Richardson, Kevin Lo, Hannah Gandevia and Chris Hitchcock who are taking the agency to new heights, already evident with the announcement that STW will take a majority share!

Change is often a time of reflection and it is, as I am in this middle-ground, that I’ve been thinking about traits of the Australian digital marketing industry from an outsider’s perspective.

Read more »

Posted: September 14th, 2012
Categories: Digital
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Comments: 2 Comments.

Facebook App Centre vs Apple iTunes

Today Facebook announced their very own App Centre which they describe as a “a new place for people to find social apps”. It is basically an alternative way to access mobile apps that use Facebook which positions the App Centre as a bit of a rival to Apple iTunes and Google Play.

Despite that, Facebook App Centre still needs to leverage all the apps that exist within iTunes and Play and, in fact, it will direct people to the Apple iTunes store and Google Play if the mobile app requires installation.
The Facebook App Centre is currently in beta mode but basically:
Posted: May 11th, 2012
Categories: Digital
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Pinterest vs Pin interest: search misspellings and what it means for your brand

My team at work and I have been creating Pinterest accounts for some of our clients so they can capitalise on the popularity of this emerging new social media platform and creatively engage with their customers. Stay tuned for more details when the Pinterest accounts officially launch!

In our discussions about Pinterest, we’ve noticed a lot of people actually call the platform “Pin Interest” instead of “Pinterest”. This got us thinking about how many people globally might be making this mistake so we used the Google AdWords tool to find out!

Read more »

Posted: April 23rd, 2012
Categories: Digital
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Pinterest: new terms of use for brands

You may have read last week and over the weekend that Pinterest has updated their terms of use and actually divided their policy into 3 sections to make it easier to digest and, ideally, more relevant: terms of use, acceptable use and privacy policy.

There are a lot of sites out there explaining how these changes will affect personal use, some of the more comprehensive articles are by The Next Web and The Blog Herald but do you understand what this means for your company’s Pinterest account and what you can do about it?

Read more »

Posted: April 2nd, 2012
Categories: Digital
Tags: , , ,
Comments: 1 Comment.